About Us

Our Story

As a concept artist and founder of Immortal Collective, I (Rushil Kejriwal) kept running into the same frustrating problem—wasting time searching for the right visuals, losing track of references, and digging through endless folders. I needed a tool that actually understood how artists work. One that didn't rely on clunky tags or manual sorting.

That's when I teamed up with my brother Akshat, a talented software developer with expertise in building intuitive digital tools. Together, we transformed my initial concept into a powerful, user-friendly application. Akshat's technical expertise was crucial in developing both the sophisticated backend systems that power the image recognition and the clean, responsive website you're viewing now.

Completing our core team is Tanishqa, whose exceptional UI design skills and marketing expertise have been instrumental in shaping imATRIX. Her creative vision ensured our platform is not only powerful but also visually stunning and intuitive to use. Tanishqa's strategic marketing approach has helped us connect with artists and creators worldwide, bringing our solution to those who need it most.

Our Mission

What started as a personal solution became something every artist, designer, and creative professional could benefit from. Our unique combination of creative and technical expertise allowed us to build something truly revolutionary—a tool that thinks like an artist but performs like cutting-edge software.

At Immortal Collective, we push boundaries in storytelling, worldbuilding, and visual development. This tool is just another step in that journey—designed by artists and developers who understand creative workflows, for anyone who works with visual content.

Our Approach

Now you don't have to waste hours looking for the right image—it's right there, instantly. Built with care by creatives who understand your workflow, designed for efficiency, and made for anyone who works with visual content daily.

Our Values